(3 CREDITS)
Focus on developing modes of heteroeffective relationships, both as salespeople and sales managers. Renewed conceptions in the business of helping others solve problems (relationship sales), guide coursework through knowledge patterns about products/services, people interactions, industry processes, and competing companies. Inextricably linked, personal selling and managing sales are narratively bound up through field projects, cases, technology and structures, tooled to compete effectively, ethically, and globally.
PREREQUISITE(S): MKTG-290