(3 CREDITS)
By the end of the course students should be able to: evaluate the impact of the environment within which organizations operate and their influence on the marketing research function; develop and implement a marketing research proposal; Identify the limitations of a marketing research proposal; and develop relevant data, both from primary and secondary sources, as part of the overall marketing research process.
PREREQUISITE(S): MKTG 290, MATH 220, and junior standing.