(3 CREDITS)
To give the student an understanding of the scope of marketing decision-making, to show the relationship between marketing and other functional disciplines and to allow the student to approach a variety of problem situations commonly encountered in marketing management, to gather and organize the information necessary to formulate and evaluate alternate strategies, to select the appropriate strategy and to justify orally and in writing.
PREREQUISITE(S): MKTG-290, ACCT-110, ECON-366, and senior standing in the School of Business.